Tuesday 8 March 2016

Evaluation (Extended)

1. In what ways does your media product use, develop or challenge forms of conventions of real media products?

Our film provides a different perspective on teenage life than you might otherwise see in another film of a similar genre. It challenges the typical stereotype of teenagers being lazy without there future bothering them particularly much. We have challenged former media products and films by providing a different perspective and using the prospect of teenagers being tired being due to long hours of studying not due to the stereotypical view of being lazy.
We had also ordered the titles so that the bigger names show first like The film title and main character actor. This was followed by the crew so that includes the sound, camera and editing. Then we moved on to the executive positions then the smaller roles and finished off with the Directors and distributers.
We used a number of establishing shots to show the audience where the film was set. So we would have a long shot where in the background you can see the fields on the hills that shows the audience that they are in the countryside.


2. How does your media product represent particular social groups?

Our media product represents the modern teenager as a hard working confused being trying to get used to the adult cycle of life that they have just been introduced to with Exams and employment.
This then led to the idea of the title "Routine" that everyday is the same and that its all just a list that you repeat everyday for the rest of your life until you retire. The idea is that we are trying to represent teenagers in their school to work year show be the time for trying new things not spending all there free time preparing for future life and exams.
It also very briefly with a few seconds gives a representation on parents. In the one shot that we see another character as Jack walks past her we don't see her face nor does she respond to his presence she only turns her head to where he is going. This shows that she is no longer a mother who has to care for her sons every move and has allowed him to be independent. We don't see her face as we tried to make it look like maybe the son had blanked her out of his life in order to focus on being independent and passing his exams.


3. What kind of media institution might distribute your media product and why?

We would use a smaller scale media institution like Film 4.
Film 4 granted is a larger media institution than most but compared to Universal Studios and Warner Bros it is very small. So we decided that for an indie style film that we should not go with the biggest distributors as it simply wouldn't make much sense as they usually deliver the much larger movies that are seen globally and are usually USA made were as ours is made in the UK. So it would make sense to make it an Indie movie as the budget was small. We would use a film company such as Working title. They are set in the UK so they much more local than a US film company. Working title however have links to Universal studios so if we did want to go big then links to a larger budget and bigger names in acting then this would be the line to go down.


4. Who would be the audience for your media product?

Our audience would be targeted at the young adult. The reason for this is, is due to the fact that the audience can relate to what is going on in the film to there own experiences making them feel more immersed in the picture and therefore they will probably enjoy it more.
An example of a similar film that was successful with this idea would be The Inbetweeners franchise that targeted the young adult audience as well. They managed to recreate many problems that the modern teenagers face today which made it funny as the audience could engage with the film in front of them.


5. How did you attract address your audience?

We would attract our audience through the genre of the film. The genre being comedy attracts almost everyone as everyone likes a good laugh. Then we would narrow the audience down again by the Mise en Scene in which film posters would show The image of the main character being a teenager looking tired in scrappy clothing with the title Routine in a handwritten text. This indicates a film about teenagers due to the image of the character and exams/school due to the handwritten text. 
In terms of advertising/promoting the film we would use trailers with film posters dotted around inside and around independent cinemas as we our film is an indie film so getting our film into any large cinema chain would be next to impossible. So in theory our advertisement would be on a small scale as it is a small film on a small budget.


6. What have you learnt about technologies from the process of constructing this product?

We have learnt how different camera angles/perspectives can change the view of a situation. For example not revealing the whole picture. It is a great way of making the audience think twice. We didn't use this technique much though as it can become confusing which in our preliminary task was one of the reasons why it didn't go so well.
We also realized how much of a difference a mic makes compared to the standard audio of a camcorder gains. In the end we didn't use this as the audio is a song over the top of the film in time with the cuts but it was useful information for the future anyway.
We also had to learn how to use Adobe Premiere Pro which for me especially was a massive learning curve as I have never used any editing software before. So the title sequences workshop really helped with this. It came in really handy whilst editing sound effects and the backing track into the clip.


7. Looking back at your preliminary task what do you think you have learnt in progression from it to your full task?

We have learnt that we need to keep certain shots in the exact same place. This then could lead to interchangeable shots. Buts its important to keep the camera in the exact same spot for the same perspectives so we learnt from the preliminary task to film the different shots separately even if the sequences weren't in order so the shot location could remain the same.
We also learnt the very valuable lesson of not breaking the 180 degree rule in our preliminary task which were very careful to avoid in our actual final task.
We were also careful to keep an eye out on the surrounding Mise en Scene because in the preliminary task the background was very cluttered with household items so when we came to film in our main characters room we had to make it cluttered to make it look like a teenagers room but then tidy so the audience didn't get distracted from the main sequence of flow of the short film opening.
We also learned about actually following a script this time around where as in the preliminary task we just sort of made it up as we went along which led to the task being unorganised and not making any sense confusing the audience. 
Lighting was also a issue in the preliminary task as we used artificial lighting which made the task look like the lighting was not supposed to be there. So in the actual task we decided to only use natural lighting (as much as possible) for a more realistic feel as if the audience was watching real life rather than a film.

Saturday 5 March 2016

Routine (response to feedback)

The title of our film opening is Routine.
The reason for this is because everyday life for all of us is very repetitive e.g. you wake up - go to school/work - come home sleep- repeat. It seems like everyday life just seems to be a routine that we go through nearly everyday and the film is supposed to bring the audience around to realising this.


The feed back that we received for the film was very good. The people loved the indie style of the film and some were even comparing it to the start of the film Juno.
Everyone really seemed to like the editing and how it matched the beat of the music so that it flowed well. The sound effects for the headphones seemed to be the part that everyone liked the most as it made them feel as if they were the character being shown and the 1st person perspective really helped to amplify this effect, this also helped the audience to relate to Jack as they then felt like they were in his shoes and had been in similar situations.

However we did have some issues pointed out to us for instance in the image above you can see the camera filming the shot which is not very professional so we have learned to watch out for reflections in windows and mirrors. An example of this would be...

Here we used a towel on the window to block the reflection of the camera man and still maintain the correct mise en scene for the everyday middle class bathroom.

Thursday 3 March 2016

Class feedback


We were recently lucky enough to get some final class feedback on our short film opening.
The overall response was very good everyone seemed to love the film (especially Jacks topless scene) and how it was edited. We got some good feedback from the class who helped us with some editing mistakes and a scene where you can actually see the camera in a reflection somewhere so that will defiantly get edited out. Apart from that the class really liked the camera work, sound and editing as it all came together to form a very acceptable piece of work.
You might of realized that I have done 3 of these audience reactions on all the stages of making this task. It has been helpful as it has allowed us to be more precise to our target audience as Qualitative research. Each time we have gathered new advice into how to improve our task making our task as good as it is now.